SWATCH splashes into Summer with trendy new Chrono Plastic models 

SWATCH presents a stylish range of monochrome colours and winsome designs for the popular Swatch Chrono Plastic Collection, with ten new models built for sports and fashion-minded men and women of all ages. Five new models feature a bright monochrome dial set off by a pure white plastic case and an adjustable bracelet fashioned of solid white plastic links.

The all-white look lends an elegant touch to an otherwise rugged and fashionably sporty line. Five additional models feature tough structured white or coloured silicone straps and solid plastic cases.

All models present the Swatch Chrono Plastic’s characteristic moulded plastic rotating bezel and easy-to-read dials and chrono counters.  

 

SWATCH COLOUR CODES MANIA 

Swatch identifies brand DNA with new Colour Codes Collection 

In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic.

Plastic? A Swiss watch made of plastic? Absolutely.

That’s where we began, with a plastic watch of many colours. That’s our DNA.
In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.

The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.

And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.

So, after all that, here it is—the Swatch Colour Codes Collection. 

 

TREND: HOW MANY SWATCH WATCHES YOU CAN PUT ON ONE WRIST?

In the 80’s the trend was: How many Swatch watches you can put in one wrist? Three – you are “IN”, two – “MUST HAVE”, and four were “TOTALLY CRAZY”! Don’t you think that with only one you can pass the test.

This trend brought Swatch into the fashion world. This revolutionary idea became reality in 1983 and changed the destiny of the other brands of watches. Swatch was cheap, ultra modern unisex watch – both sport and formal, and business and extravagant…

When you are bored with the old one, you buy a new one. Swatch was cheap and with unique design. This facts ignite the first collectors to show up … But no one wanted to get rid of the old Swatch so the trend of wearing more watches on one wrist became “madness” in the 80’s. Now days, you can wear more watches in one wrist – one for each mood, and that doesn’t seem strange at all.  

Than Swatch became more than a watch – it became style. It all began with plastic watches in different colours. It’s their DNA. In other words, it is genetic. It comes directly from the heart of their identity and that makes Swatch different. That’s a lifestyle. That’s culture code. It’s creative and it’s colourful. That defines Swatch. And we are back when it all begun with the new Swatch code – The Colour Code Collection. The DNA. This spring they launched 10 plastic watches in different colours that woke up the forgotten Swatch trend: More watches on one wrist – it’s your personal impression.

 

For all fans of the trend - MORE WATCHES ON ONE WRIST
Buy 2 COLOUR CODES watches and SWATCH will give you exclusive plastic packing and 7 masks for display in different colours for FREE.
Perfect gift!